CBS News | 60 in 6
Product Launch Video

CBS News partnered with the mobile-only streaming service Quibi to modernize their iconic ‘60 Minutes’ program in the bite-sized content era.

Rather than the usual hour-long newsmagazine, CBS News launched' 60 in 6,’ which condenses original news stories into six-minute episodes. This brings the 60-minute style of storytelling, in-depth reporting, and investigative journalism to a new mobile audience.

Services: Design
Animation
Toolkit

60 Minutes continues to be the gold standard for television journalism, and we wanted to ensure that we maintained the brand’s integrity while creating a more contemporary look for the packaging.

By incorporating an updated magazine flip and staying within the minimal color scheme, we think we created something that feels right at home on a mobile device yet feels distinctively 60 Minutes.

Credits

Creative Director Stephen Panicara
Executive Producer Jared Doud
Design & Animation Jonathan Larson, Jonny Sidlo
Montage music Dave Hummel

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CBS News | 60 in 6 Product Launch Video

Credits

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CBS News | 60 in 6
Product Launch Video