The Weather Channel | Conexión A.M.
Graphics Package

Partnering again with our friends at The Weather Channel, we developed a brand and show package for Conexión A.M., a new morning show on The Weather Channel En Español. Conexión A.M. gives you all of your morning weather news and has segments that incorporate more of the science behind the weather. Our primary directive was to not only really capture the morning vibe, but also speak to the cultural heritage of its viewers while incorporating visual nods to science and weather.

Services: Design
Animation
Toolkit

Working closely with the creative team at The Weather Channel En Español, we landed on a concept that utilized Spanish tile designs, infusing them with weather iconography from the show and specific cultural references, like the cafetera cubana.

Working closely with people rooted in the culture was one of the most rewarding parts of the project, it kept everything authentic and gave us a perspective we wouldn’t have on our own.

Process

Credits

Executive Creative Director Stephen Panicara
Creative Director Jonathan Larson
Executive Producer Jared Doud
Design Jonathan Larson, Jonny Sidlo
Animation Jonny Sidlo, Ted Gore, Jonathan Larson
Music & Sound The Weather Channel

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The Weather Channel | Conexión A.M. Graphics Package

Credits

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The Weather Channel | Conexión A.M.
Graphics Package