Endeavor Content | Wayne
Logo & Show Graphics

When the folks at Endeavor Content told us to blast some Black Sabbath for inspiration, we threw on some cut-offs, teased our hair, painted our fingernails black, and dove head-first into the project. They asked us to develop the visual language for the new original YouTube series, ‘Wayne.’ The title character has punk and metal coursing through his veins with zero f***s given, and the logo needed to match his intensity.

Services: Design
Logo development
Animation

For us, bold, in-your-face typography was the perfect approach. We dug deep into 80’s metal concert artwork for inspiration for our logo exploration, capturing the grit and nostalgia of the era while also being conscious not to take things too seriously.

Each episode starts with a cold opener, and as the opening scene builds to its climax, the rock gods’ guitars shred apart the scene, which is punctuated with the full-frontal logo, beginning each episode on an epic note.

logo development