FX | Kindred
Promo Package

FX approached us to create a promo package for their series ‘Kindred,’ based on the best-selling novel by Octavia E. Butler.

In the story, the main character jumps from present to past and back again against their will, and the package captures the feeling of uneasiness and surrealness of seemingly being in two places at once.

Services: Design
Animation
Compositing

The driving concept behind the visuals was to create a surreal blending of past and present, where it feels like both are occupying the same space simultaneously.

Each vignette featured carefully chosen shots that complimented each other as they transitioned. To mirror the character’s time travel, we either move from contemporary LA to rural Atlanta or vice versa.

process

We did many proof-of-concept tests before the actual shoots in LA and Atlanta to start nailing down the approach. Using drone footage captured by FX and ourselves, we found it was most successful at achieving the desired effect when the two shots had the same camera move and didn’t vary much in scale.

Early exploration & alt concepts

Logo development

Credits

Client | FX
President, Creative, Strategy & Digital, Multi-Platform Marketing Stephanie Gibbons
SVP, Design & Visual Effects Steve Viola
VP, Motion Design Amie Nguyen
VP, Production, Design & Visual Effects Dara Barton
Art Director, Motion Design Peggy Oei
Producer, Motion Design Mel Reeck
Senior Designer, Motion Design Ryan Hunnewell
Footage FX

Direction/Design/Animation | Ranger & Fox
Creative Director Stephen Panicara
Executive Producer Jared Doud
Producer Jennifer Welch
Design Justin Harder, Jonny Sidlo, Jonathan Larson, Stephen Panicara
Animation Jonny Sidlo, Jonathan Larson, Stephen Panicara
Editing William Schultz, Aaron Castillo
Flame Mike Quinn
Color William Schultz, Marc van Osdale

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FX | Kindred Promo Package

Credits

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FX | Kindred
Promo Package