The streaming service acquired the rights to air games for the Southwest Athletic Conference (SWAC), starting with the 2022-23 season, and required a new graphics package to accompany the broadcast.
They wanted a package that made a splash, with big and bold graphics that encapsulated and complemented the energy and excitement of HBCU football.
Textural, hand-made elements introduce a human element to the package and represent the individuals that make HBCU sports such a distinctive experience, and a custom, modern approach to traditional kente patterns, used sparingly throughout to further tie the graphics to the rich history of black culture.
We wanted to ensure that whatever we did celebrated the vibrant, energetic, and proud culture of the HBCU community.
The overall package also included an intricate in-game graphics package. We created a robust and customizable system that could live alongside the rest of the elements and emphasized delivering the information while keeping the viewer engaged in the live gameplay.
After the initial football package, we carried the new motion branding through various other HBCUGO sports, including college basketball.
Since basketball is a much faster game than football and has very different stats and information, the package required a custom-built system tailored to present the data as clearly and efficiently as possible.
The scorebug became our workhorse, a constant graphic on the screen that other graphics could build on to give the viewer a quick and easy read.
With the fast-moving nature of basketball, you can’t always afford to cut away from the game to present information. With that in mind, we created a side-slab system to deliver game stats and messaging while keeping the play action on-screen.
HBCUGO
General Manager Clinton Evans
VP of Programming Karrington Symonds
Marketing & Production Consultant Michelle Brooks
HBCUGO Production Team
Vice President, Design Michael Potts
Art Director Eric King II
Production Consultant Ned Simon
Music & Sound Design Komari Bailey “K-Rucka” & Donna Jones
Direction/Design/Animation | Ranger & Fox
Creative Director Jonathan Larson, Stephen Panicara
Executive Producer Jared Doud
Producer Jennifer Welch
Design Justin Harder, Ben Bullock, Jonathan Larson, Stephen Panicara
Animation Ben Bullock, Jonny Sidlo, Ted Gore, Jonathan Larson, Stephen Panicara
Xpression Alex Newman
Graphics package.
Show open for CBS Sports' flagship NFL show.