Lucy Gum | Brand Refresh
Brand assets

As part of a company rebrand, Lucy relaunched their e-commerce site, bringing the alternative nicotine company into a sophisticated, modern, and approachable world. The team at Lucy encouraged us to push beyond the initial website deliverables to discover the tone and voice that matched the company's core mission. We developed the design language with the new brand guide to visually conceptualize the flavors and environments that house the packaging throughout the site.

Services: Design
Animation
Branding

With this project, we wanted to go beyond standard packaging rendering and deliver something artistic and memorable.

We anchored the visual language around a diagonal feature line in the environments, a subtle nod to the product packaging that adds weight and direction to each composition.