Microsoft Office officially became Microsoft 365, featuring the same apps everyone uses daily, wrapped in a unified look. They asked us to create a video that helped introduce the new Microsoft 365 and showcased the beauty of the updated product.
We devised a narrative about planning a birthday party using Microsoft 365 and then focused on vignettes of the different products that you would have at your disposal. The direction was to capture the beauty and excitement of the product, allowing us to have a bit of fun with each moment and come up with unique ways of showcasing the UI.
We started this project before the Microsoft 365 brand team finalized the product’s look and feel, so our process evolved in real-time with the brand. Some of our early explorations lived in a moodier, more purple space until we eventually aligned with the new branding, bringing them into the bright, colorful world of the final video.
Creative Director Stephen Panicara
Executive Producer Jared Doud
Producer Jennifer Welch
Design Ted Gore, James Brocklebank, Pedro Murteira
Animation Ted Gore, James Brocklebank
Music Dave Hummel
Video celebrating 10 years of Microsoft 365.
Launch video introducing the new hybrid work app.