Microsoft | Azure AI Foundry
Anthem Video

For Microsoft’s Azure AI Foundry, Ranger & Fox was tasked with creating an anthem video that celebrated the power and potential of AI within Azure. The goal was to inspire developers, data teams, and decision-makers alike, showcasing Azure as the ultimate platform for building innovative AI applications. Our approach centered on the human element—highlighting the people who use Azure’s tools and the transformative work they accomplish with them.

Services: Design
Animation
Music & SFX
Live Action
Editorial
Compositing

Our concept focused on the developers, celebrating their creativity and collaboration while demonstrating the seamless integration of Azure’s features. Using a hybrid approach of live-action and animation, we leaned into authentic and cinematic storytelling.

We almost exclusively used POV and body/laptop-mounted camera shots to create an intimate connection between the developers and the tools they use and give viewers a first-person perspective of the action and energy of the workspace.

The animation was seamlessly woven into live-action to amplify the narrative without overshadowing the human-driven focus.

The anthem video brought to life the vision of Azure AI Foundry as a platform that empowers people to turn ambitious ideas into reality. The piece resonates with developers and decision-makers by capturing the spirit of innovation, collaboration, and possibility.

process

The incredible team at Wild Goats Creative made yet another ambitious shoot feel smooth and seamless. We squeezed a lot into a one-day shoot in LA, but it went off without a hitch and the results speak for themselves.

Credits

Live Action Wild Goats Creative
Director Jesse Harris
Executive Producer & Producer Salvador Chacon
Art Director & Executive Producer Aldo Chacon
Producer Kacie Lehner

Direction/Design/Edit/Animation
Creative Director Stephen Panicara
Executive Producer Jared Doud
Producer Jennifer Welch
Story/Concept Stephen Panicara, Jesse Harris
Storyboards Clay Murrell, Manny Sotomayor
Edit James Manson
Design Ted Gore, Steve Savalle
Animation Ted Gore, Steve Savalle
Flame/Compositing Mike Quinn
Color Marc van Osdale
Music Dave Hummel
Voiceover Stephen Panicara

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Microsoft | Azure AI Foundry Anthem Video

Credits

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Microsoft | Azure AI Foundry
Anthem Video