Microsoft | Foundry Labs
Sizzle

Microsoft Foundry Labs is the candy store of early-stage AI experiments, where researchers and other people much smarter than ourselves can work with the latest from Microsoft Research and Azure AI teams. To accompany the teams' announcements at Microsoft Build, we created an video blending code, type, and music to showcase a few real-world applications of the product.

Services: Concept & Copy
Design
Typography
2D Animation
3D Animation
Editorial
Music & SFX

We skipped the AI buzzwords and showed what the lab actually makes. We put the models themselves on screen, Aurora, MatterSim, TamGen, and let them do the talking.

No voiceover meant design had to do everything, so we built a pixelated, monospaced type system that looks like the lab wrote it. From there it was all about the handoff from code to the real world, where a line of code becomes a working weather model or a brand-new molecule.

What came out is short and sharp, and it feels like it belongs to the lab and no one else. It talks straight to the people who’ll get it: the developers and researchers who know real work when they see it.

process

Credits

Executive Creative Director: Stephen Panicara
Executive Producer: Jared Doud
Producer: Allyson Nevil
Design: Brown Yoon, Ted Gore
2D Animation: Brown Yoon
3D Animation: Ted Gore
Music & Sound Design: Dave Hummel

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Microsoft | Foundry Labs Sizzle

Credits

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Microsoft | Foundry Labs
Sizzle