To accompany the launch of Viva Sales, we worked closely with the product team to create a video that would capture the monotony of manual data entry and show how Microsoft would make it all better using sophisticated AI technology.
It quickly evolved into a live-action shoot with vibrant 3D environments, a driving beat, and a tongue-in-cheek narrator that would pump up any salesperson with a pulse.
Our initial exploration happened before the Viva brand solidified internally, so our color palette and material choices were much more ‘techy’ and skewed a little cooler.
The Viva team established brand values and guidelines centered on people, warmth, and connection, so it was clear that we needed to revisit our approach and add a more playful and humanistic touch to our designs.
Live-Action
Director Simon Clark, Stephen Panicara
Executive Producer Basil Shadid
Producer Jacod Leander
Line Producer Fon Chen Williams
Assoc Producer Tony Becerra
DP Alisa Tyrrill
1st AC Nick Kelling
Live Stream Tech Seth Mathison
Gaffer Mike Astle
Swing Alexander Walsh
Sound Mixer Dave Richards
Art Director Doug Clark
Stylist Devin Brook
Key PA Nick Hernandez
PA Yabsira Wolde
PA Josiah Lindsey
Direction/Design/Animation
Creative Director Stephen Panicara
Executive Producer Jared Doud
Concepting Jonathan Larson
Script Miguel Caballero
Storyboards Kiera Maloney
Edit Jo Roy
Compositing Josh BolinColor Marc Van Osdale
Design Cian McKenna, James Brocklebank
Animation Cian McKenna, James Brocklebank, Ted Gore
Music Dave Hummel
Launch video for Microsoft's new sales product.
Promo package for the new series based on Octavia E. Butler's bestselling novel.