Paramount Pictures | ‘The Voice’ Bumblebee Promo
To say our inner 8-year-old was bouncing off the walls at the idea of working on the new BumbleBee film would be a gross understatement. We were asked to develop creative ideas to integrate Hailee Steinfeld’s performance and epic Bumblebee trailer footage as an exciting and unique way to introduce Hailee’s performance on ‘The Voice.’
Our goal was to develop an innovative approach that would appeal to a new audience that was introduced to the Gen-1 Transformer design for the first time.
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