The Weather Channel | Weather Today
Show Package

The Weather Channel approached us to create a dynamic show package for their new short-format show, 'Weather Today' on the mobile-only platform Quibi. It's fast-paced and energetic, bringing viewers an overview of all things weather: daily reports, unforgettable weather moments, fascinating weather phenomena, and more. The short format is geared towards the fast-paced interests of a younger audience that is often on the go.

Services: Design
Animation
Toolkit

We saw ‘Weather Today’ as a quick chat with a friend about the weather while you’re waiting in line for a coffee. The show needed to feel distinctive and unique in its design but still be a recognizable extension of ‘The Weather Channel.’

With our logo design, we leaned into this conversational tone, integrating a graphic speech bubble to house the ‘Weather’ type. We focused on a robust, grid-based approach that was colorful and branded but always let the content shine through.

Credits

Creative Director Stephen Panicara
Executive Producer Jared Doud
Design Jonathan Larson, Jonny Sidlo
Animation Jonathan Larson, Jonny Sidlo, Stephen Panicara
Montage Music Dave Hummel

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The Weather Channel | Weather Today Show Package

Credits

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The Weather Channel | Weather Today
Show Package